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soft minimalism

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    Soft minimalism styling by Pella Hedeby

    Soft minimalism styling by Pella Hedeby

    Last year I started a hashtag #softminimalstyle in the aim to share images and inspiration of soft minimalism. With my aim to dispell the myth that minimalism is cold, unliveable, harsh and sterile. When in fact minimalism can be inviting, warm and subtle. Recently I found work by stylist Pella Hedeby that I just had to share it with you. Pella has created this wonderful soft minimal style for Swedish magazine Rum Hemma, photographed by Sara Medina Lind.  These soft tones and delicate textures…

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